Earlier this week, LGBT bloggers and the Twitterati erupted in “huzzahs” at the announcement Old Navy would carry Pride t-shirts in its stores and on the company’s website*, beginning June 1. Furthermore, it was announced, 10 percent of the sales would be donated to the It Gets Better Project. The project is near and dear to the hearts of many of us lesbihomogays, especially those that grew up outside of gay Meccas where gay visibility is almost non-existent and there’s little support or acceptance for queer teens.
But June 1 came and went, with nary a shirt to be seen on the website.
It turns out Old Navy is limiting the distribution of these shirts to those same gay Meccas where they are sure-fire sellers and where their display won’t roil the retail waters for the heartland-targeted chain. The shirts are being carried in just 26 of the companies 1,030-plus stores.
I think it’s really sad that the parts of the country most in need of queer visibility won’t be able to easily access these shirts.
A fellow Twitterer suggested we should be happy that Old Navy is making an effort. I disagree. I think we should buy the shirts, but we should let Old Navy know that this should have been a chain-wide project. Heck, we should buy ALL the frakkin’ shirts and we should speak up loudly while we do it.
If the retailer is this afraid of flying its rainbow flag in less-gay-friendly places, maybe someone will get a taste of how actual gays feel. Can compassion and understand happen through retail transactions? Queerer things have happened.
You can Twitter Old Navy at @OldNavy. You can write to the customer service department at email@example.com, and you can call them at 1-800-OLD-NAVY (1-800-653-6289). You can buy the shirts from the stores listed below. The more that get ordered and shipped, the better.
Let Old Navy know that pride isn’t situational.
*(Honestly, I don’t know if Old Navy said the shirts would be on its website, or if that was assumed by a blogger and repeated, just like it was obviously assumed that “stores” meant “all stores”.)
Here is the complete list of Old Navy stores carrying the shirts. You can order directly from the store for a $6 shipping fee. I don’t know if multiple shirts can be ordered for that fee, but it might save costs to gang them up.
This from Old Navy:
Thanks for your message regarding the Pride shirts supporting “It Gets Better”. We have provided the store list below that will be carrying the tees. Please know that the tees come in Men’s, Women’s ($14.50) and Baby sizes ($7.50). Should you or your readers wish to purchase the tee, they can contact any of these store locations and have the shirt shipped to them for a $6 shipping fee. Please provide the store with these item numbers [the shirts come in white and grey/carbon]:
- Men’s Carbon – 877144-00-1
- Men’s Bright White – 877144-01-1
- Women’s Carbon – 876657-01-1
- Women’s Bright White – 876657-00-1
- Baby/Toddler Girl’s Bright White – 878420-00-1
- Baby/Toddler Boy’s Navy – 871540-00-1
100 N. LA CIENEGA BLVD, LOS ANGELES, CA, 90048 (310) 854-0706
5873 Fashion Valley 7007 FRIARS RD, SAN DIEGO, CA, 92108 (619) 299-4329
4th and Market
801 MARKET ST, SAN FRANCISCO, CA, 94103 (415) 344-0376
8001 S ORANGE BLOSSOM TRAIL, ORLANDO, FL, 32809
Coral Ridge S/C
3200 NORTH FEDERAL HIGHWAY, FORT LAUDERDALE, FL, 33306
1 BUCKHEAD LOOP, ATLANTA, GA, 30326
1450 ALA MOANA BLVD, HONOLULU, HI, 96814
North and Kingsbury
1596 N KINGSBURY ST, CHICAGO, IL, 60622
5789 State Street / Washington
35 N STATE ST, CHICAGO, IL, 60602
100 CAMBRIDGESIDE PLACE, CAMBRIDGE, MA, 02141
Mall of America
138 E BROADWAY, BLOOMINGTON, MN, 55425
1620 NEW BRIGHTON BLVD, MINNEAPOLIS, MN 55413
Turnberry Town Square
6587 LAS VEGAS BLVD SOUTH #8-169, BLDG M, LAS VEGAS, NV, 89119 (702) 361-0135
839-114 NEW YORK AVE, HUNTINGTON, NY 11743
18th & 6th Avenue
610 AVENUE OF THE AMERICAS, NEW YORK, NY, 10011
Herald Square – 34th St.
144-150W 34TH ST 150 W 34TH ST, NEW YORK, NY, 10001
503 BROADWAY, NEW YORK, NY, 10012
1731 OLENTANGY RIVER RD, COLUMBUS, OH, 43212
1028 LLOYD CENTER, PORTLAND, OR, 97232
1001 MARKET ST, PHILADELPHIA, PA, 19107
2901 S CAPITAL OF TEXAS HWY, AUSTIN, TX
13350 DALLAS PARKWAY, DALLAS, TX
1961 CHAIN BRIDGE ROAD, MCLEAN, VA 22102
5th and Pine
511 PINE ST, SEATTLE, WA 98101
Madison East Town
2348 E SPRINGS DRIVE, MADISON, WI, 53704